Darryl Isaacs

Isaacs & Isaacs Personal Injury Lawyers

I live in Louisville, Kentucky, and you might know me as “The Hammer” if you’ve seen any of my commercials. I went to the University of Kentucky and University of Louisville Brandeis School of Law. I started my PI firm with my father Sheldon in the early 1990s, and I’m proud to say it has grown both in size and success. We have had over 80 cases with $1 million or more in settlements and verdicts, including a $10 million verdict in federal court and over $2 billion in total recovery. I truly learned what my clients go through back in 2015, when I was hit by a car and left with a broken neck, a TBI, and a long road to recovery. Experiencing that gave me a greater understanding and compassion for their situations and a drive to help as many injured and struggling people as I can. I am also passionate about sharing and growth for other attorneys, which is why I started the yearly Brain Trust Legal Group Summit to help attorneys grow their firms. The 2023 Summit in Nashville will focus on How to Build a Billion-Dollar Law Firm, and tickets are available at https://summit.braintrustlegalgroup.com. The Brain Trust Legal Group also runs four Mastermind groups where I work with 55 law firms from all over the country, and we have a Billion-Dollar Coaching program to help attorneys with growth training and accountability.

Darryl IsaacsAndrew Finkelstein
Darryl Isaacs · Andrew Finkelstein

Building Your Billion Dollar Empire

1. Knowing & Building Your Brand

  • In this session, you’ll learn:
  • Why your branding matters so much
  • How to identify your unique brand
  • How to unify your brand, firm name, slogan, and marketing
  • Acquiring a powerful and effective domain name
  • Getting an easy and memorable phone number

2. Assembling a Trusted Staff

In this session, you’ll learn:

  • How to define your core values/principles for employees
  • Effective recruitment venues and methods
  • How to use marketing for better recruitment
  • How to incentivize retaining employees

3. Building an Effective Intake Process

In this session, you’ll learn:

  • What to look for in intake team members
  • Constructing your script/questions list
  • Effective client information gathering
  • Forming your follow-up system
  • How to create accountability

4. Making the Most of Your CRM

In this session, you’ll learn:

  • How to keep detailed and updated client information
  • Tracking your clients’ journeys
  • Automating standard communication
  • Using your CRM to build an ideal client experience

5. The Power of Automation and Designation

In this session, you’ll learn:

  • Programs that automate daily tasks
  • Building metrics for task designation
  • Incorporating virtual assistants into your firm
  • How to simplify and streamline training time

6.Everything is a Story: Why Storytelling is the Most Important Legal Skill

In this session, you’ll learn:

  • The psychology behind storytelling’s effectiveness with clients
  • How to construct your winning narrative
  • How to find the right “roles” for your case
  • A real-time implementation using storytelling to secure a client

7. Getting Million-Dollar Cases from Grassroots Marketing

In this session, you’ll learn:

  • The secrets behind finding high-dollar cases with little spending
  • How to leverage local connections
  • Building referral opportunities with previous clients
  • Gifting and social media to drive Top of Mind Awareness

8. Social Media 101

In this session, you’ll learn:

  • How to create a consistent multi-platform social media presence
  • Hacks and tips for never-ending content ideas
  • What platforms perform well and what content to make for each
  • Advance posting and content calendars for planning ahead

9. Building Referral Networks and Finding Strategic Partners

In this session, you’ll learn:

  • How to build referral networks to keep cases flowing into your firm
  • Leveraging previous clients and contacts
  • Brainstorming other businesses to connect with
  • Making and keeping referral connections for long-term partnership

10. The Simple Math of Law Firm Budgeting

In this session, you’ll learn:

  • Whether to rent or own your office space, and why
  • If you should use VAs or hire in-office people for your staffing
  • The pros and cons of forming pods for attorneys
  • What your advertising budget should be

11. Introduction to Inventory Management

In this session, you’ll learn:

  • How to reduce the time it takes to move pre-lit and lit cases
  • Technologies you can put in place to streamline your case management system
  • How to know when to file suit and when not to for your personal injury cases
  • Implementing effective employee management and tracking

12. Leveraging Brand Opportunities: Social Media and Local Media

In this session, you’ll learn:

  • How to brand specifically for social media
  • How to turn followers into potential clients
  • How to use local media for free promotion
  • How to help your community and raise your firm’s profile at the same time

TLU Live HB Agenda