Mary Ellen Murrah - a powerhouse of strategy, marketing, and innovation - joined the Vista Team in 2019. She was no stranger to the legal landscape and brought to the table more than 16 years of experience managing and marketing a national legal case management software company, a role that has given her an intimate understanding of the inner workings of personal injury law firms across the country. As our Chief Strategy and Marketing Officer, she is poised to redefine the way we approach our vision and goals. She possesses an uncanny ability to identify business improvement opportunities that others might overlook. Combine this with her extensive operations, team management, marketing, and industry knowledge, and you have a leader who is uniquely equipped to steer Vista towards uncharted territories of success.
Her journey began in the bustling corridors of annual legal events, where she was a familiar face and a beacon of knowledge. She lent her voice to a myriad of topics, from the intricacies of legal marketing to the importance of data integrity. Over the years, she’s forged meaningful relationships with legal service providers, providing her with keen insights into almost every corner of the plaintiff’s legal industry.
Armed with a Master's Degree in Human Resources, she has an academic foundation that sets her apart. This degree showcases her deep understanding of the complex HR landscape. She further bolstered her HR prowess by earning her SHRM-SCP, a globally recognized certification that signifies her as a leader in the HR field. Whether it's recruiting top talent, developing effective retention programs, or implementing strategic HR policies, Mary Ellen has the knowledge and expertise to do it all, and do it well.
As our Chief Strategy and Marketing Officer, you can expect a leader who isn't afraid to question the status quo and push the boundaries of what's possible. With Mary Ellen, it's not just about doing things better; it's about doing things differently.
When she’s not disrupting the industry, she’s enjoying family life. She lives in Baltimore, MD, where she and her wife orchestrate the chaos of life with two teenage boys and three rescue dogs. With a passion for grammar, travel, and terrible puns, she feels she’s landed at home with the Vista team.
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Sach Oliver · Joe Fried Winning the Most Common Tractor Trailer Case in AmericaCoffee & Snacks
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Sach Oliver · Joe Fried Winning the Most Common Tractor Trailer Case in AmericaCoffee & Snacks
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Sach Oliver · Joe Fried Winning the Most Common Tractor Trailer Case in AmericaLunch
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Michael CowenGetting Big Justice in Big Rig CasesCoffee & Snacks
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Joseph CamerlengoHow to Use the Truck Driver and Trucking Company to Maximize Your Client's RecoveryCoffee & Snacks
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Aaron BroussardWhat Does It Take to Be a Great Plaintiff Lawyer? It’s Not What You ThinkBreakfast
7:30am - 9:00am
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Melissa ScartelliCharting the Path to Verdict: Strategic Decisions in Medical Negligence TrialsCoffee & Snacks
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George SidiropolisTactical Tradecraft in Institutional Bad Faith: What Really Happens Inside Insurance ClaimsCoffee & Snacks
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Brian PanishLectureLunch
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Ben B. RubinowitzJury SelectionCoffee & Snacks
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Kimball Jones9-Figure Framing: Winning Punitive Damages in TrialCoffee & Snacks
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Al FoecklerBlack Hat Justice Opening StatementBreakfast
7:30am - 9:00am
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Kurt ZanerCreating Drama at Trial – How to Tell a Story in Trial Through Dramatic Theatrical TechniquesCoffee & Snacks
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Sagi ShakedCommon Excuses/Defenses in Auto casesCoffee & Snacks
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Kurt ZanerWriting a Story – Win Your Case in a Page and a HalfLunch
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John RomanoStorytelling in Cross-Examination of Defense Damages & Causation WitnessesCoffee & Snacks
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Edward Ciarimboli · Corey Suda · Jay VaughnTaking FedEx from the Boardroom to the CourtroomCoffee & Snacks
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Tim Mckey · Heather Carroll, DBA · Mary Ellen MurrahEnsuring Your Legacy: How the Best Firms Create Lasting Systems and Succession SuccessBreakfast
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Andrew PickettFrom Herniated Disc to $6.7 Million Verdict: Preparation, Strategy, and Trial ExecutionCoffee & Snacks
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Andrew Robb · Brittany Sanders Robb Maximizing Recoverable Damages Before Trial: Framing Your Case for Actual RecoverabilityCoffee & Snacks
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Tom BosworthLectureLunch
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Patrick KangHow We Built An Eight-Figure Practice On Just Toxic Mold Litigation.Coffee & Snacks
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Dan AmbroseCross ExaminationCoffee & Snacks
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Eric CastelblancoSue Your Slumlord: The Ins and Outs of Habitability Law in CABreakfast
7:30am - 9:00am
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Orlando De CastroverdeHow To Get A 1.7m Verdict On A Neck Injection CaseCoffee & Snacks
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George MoschopoulosStrip the Noise: How to Frame Employment Cases for Verdict Coffee & Snacks
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J. Russell PateIsland Justice: Restaurant Fall; $7M Verdict on $235,000 OfferLunch
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Michael Stephenson · Lucy Allen $12.1 Million mTBI Verdict: Trial Strategy Breakdown – Hickey v. HarringtonCoffee & Snacks
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Alex IvanovSpinal Medicine for Dummies (*Lawyers*)Coffee & Snacks
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Sarah HavensDon’t Let the Defense Frame Your Case: From “Impossible” Case to 10M Trial Result